Korean Shopping Terms: Online Shopping Glossary with Romanization (2026)

The Korean shopping terms you will meet most are 품절 (pumjeol, sold out), 예약판매 (yeyak panmae, preorder), 무료배송 (muryo baesong, free shipping), 적립금 (jeongnipgeum, store points), 쿠폰 (kupon, coupon) and 본인인증 (bon-in injeung, identity verification). Most Korean shopping sites have no English version, and browser translation often garbles exactly these words.

This glossary groups more than 80 terms by where you meet them: sign-up, product pages, prices, payment, shipping, order status and returns. Each has Hangul, romanization and a plain-English meaning.

Quick facts: the 10 terms you need first

Korean	Romanization	Meaning
품절	pumjeol	Sold out
일시품절	ilsi pumjeol	Temporarily out of stock
예약판매	yeyak panmae	Preorder
무료배송	muryo baesong	Free shipping (inside Korea)
해외배송 불가	haeoe baesong bulga	No overseas delivery
본인인증	bon-in injeung	Identity verification, usually by Korean phone
적립금	jeongnipgeum	Store points or credit
쿠폰	kupon	Coupon
옵션	opsyeon	Option (size, color, version)
단순변심	dansun byeonsim	Change of mind (as a return reason)

Romanization here follows the Revised Romanization of Korean, the system used on Korean road signs, with small simplifications for readability.

What do Korean sign-up and account terms mean?

This is where most overseas shoppers get stuck, so it helps to know what the screen is asking for.

Korean	Romanization	Meaning
회원가입	hoewon gaip	Sign up / create account
로그인	rogeuin	Log in
비회원 주문	bihoewon jumun	Guest checkout
본인인증	bon-in injeung	Identity verification
휴대폰 인증	hyudaepon injeung	Mobile phone verification
실명인증	silmyeong injeung	Real-name verification
아이핀 (i-PIN)	aipin	An online ID number used instead of a resident number
공동인증서 / 공인인증서	gongdong injeungseo / gong-in injeungseo	Digital certificate (the second is the older name)
간편 로그인	ganpyeon rogeuin	Social login (Kakao, Naver, Apple, Google)
약관 동의	yakgwan dongui	Agree to terms
필수 / 선택	pilsu / seontaek	Required / optional (on checkboxes)
만 14세 이상	man sipsa-se isang	Age 14 or older (international age)
내국인 / 외국인	naegugin / oegugin	Korean national / foreign national

What 본인인증 really requires. Identity verification on Korean sites usually runs through a Korean mobile carrier, an i-PIN or a digital certificate, all tied to a Korean identity. Daiso Mall's FAQ, for example, says sign-up is for Korean nationals with a mobile phone in their own name, a digital certificate or an i-PIN that can pass real-name verification. 10x10's FAQ says sign-up needs verification with a domestic mobile number. A foreign phone number does not pass these checks. Our guide to Korean phone verification explains the options.

What do the words on a Korean product page mean?

Korean	Romanization	Meaning
상품상세	sangpum sangse	Product details
옵션 선택	opsyeon seontaek	Select an option
추가상품	chuga sangpum	Add-on item
수량	suryang	Quantity
장바구니	jangbagu-ni	Shopping cart
바로구매	baro gumae	Buy now
찜 / 좋아요	jjim / joayo	Wishlist / like
품절	pumjeol	Sold out
일시품절	ilsi pumjeol	Temporarily out of stock
재입고 알림	jaeipgo allim	Restock alert
한정판 / 한정수량	hanjeongpan / hanjeong suryang	Limited edition / limited quantity
단독	dandok	Exclusive to this store
신상	sinsang	New arrival
베스트 / 랭킹	beseuteu / raengking	Best-sellers / ranking
리뷰 / 포토리뷰	ribyu / poto ribyu	Review / review with photos
상세페이지 참조	sangse peiji chamjo	See the detail images

Read the images, not just the text. Korean product pages put most information inside long image banners, which browser translation cannot read. Sizes, ingredients, set contents and shipping notes are often there. Zoom in on the images or use an image translation tool.

Sizes and measurements have their own vocabulary. See our Korean clothing size chart and Korean shoe size chart.

Korean	Romanization	Meaning
실측	silcheuk	Actual measurements
단면	danmyeon	Measured flat (double for the full circumference)
총장	chongjang	Total length
프리사이즈 / FREE	peuri saijeu	One size
용량	yongnyang	Volume or weight (ml, g)
호 / 호수	ho / hosu	Shade number or size number

What do Korean price, discount and points terms mean?

Korean	Romanization	Meaning
정가	jeongga	List price
판매가	panmaega	Selling price
할인가	halin-ga	Discounted price
최대혜택가	choedae hyetaek-ga	Lowest price after all coupons and benefits
쿠폰	kupon	Coupon
쿠폰 다운로드	kupon daunrodeu	Claim the coupon (it is not applied until you do)
중복할인	jungbok halin	Stackable discount
적립금	jeongnipgeum	Store points or credit
포인트	pointeu	Points
1+1 / 2+1	wonpeulleoseuwon / tupeulleoseuwon	Buy one get one / buy two get one
증정 / 사은품	jeungjeong / sa-eunpum	Free gift
기획 / 기획세트	gihoek / gihoek seteu	Special set, often with extras
특가 / 타임특가	teukga / taim teukga	Special price / time-limited deal
최저가	choejeoga	Lowest price
무료배송	muryo baesong	Free shipping (domestic)
원 (₩)	won	Korean won

Coupons that must be claimed. On many Korean sites, the price shown as 최대혜택가 assumes you have downloaded every coupon and paid with a specific card or wallet. The price you actually pay can be higher. Look for 쿠폰 다운로드 buttons before checkout.

Two prices on one line. When a page shows a struck-through number next to a smaller one, the first is usually 정가 and the second is 판매가 or 할인가. The percentage beside them is the discount from list price, not from last week's price.

Points are usually domestic. 적립금 is credit for that one store. It is not cash and generally cannot be moved elsewhere.

What do Korean payment terms mean?

Korean	Romanization	Meaning
결제	gyeolje	Payment
결제수단	gyeolje sudan	Payment method
신용카드 / 체크카드	sinyong kadeu / chekeu kadeu	Credit card / debit card
해외카드 / 해외발급카드	haeoe kadeu / haeoe balgeup kadeu	Overseas-issued card
무통장입금	mutongjang ipgeum	Bank deposit (transfer to the store's account)
가상계좌	gasang gyeoja	Virtual account (a one-time account number to pay into)
실시간 계좌이체	silsigan gyeoja iche	Real-time bank transfer
간편결제	ganpyeon gyeolje	Easy pay (Kakao Pay, Naver Pay, Toss Pay and others)
할부 / 일시불	halbu / ilsibul	Installments / single payment
결제완료	gyeolje wallyo	Payment complete

Why foreign cards fail. Korean checkouts are built around Korean cards and wallets, and some stores block overseas cards entirely. 10x10's FAQ, for example, says all overseas-issued cards, including Visa, Mastercard and JCB, have been suspended since March 23, 2023. Our guide on paying Korean stores with a foreign card goes further.

What do Korean shipping terms mean?

Korean	Romanization	Meaning
배송	baesong	Delivery
택배	taekbae	Parcel delivery service
배송비	baesongbi	Shipping fee
무료배송	muryo baesong	Free shipping
○만원 이상 무료배송	○manwon isang muryo baesong	Free shipping above ₩○0,000
묶음배송	mukkeum baesong	Combined shipping (one fee for several items)
개별배송 / 업체배송	gaebyeol baesong / eopche baesong	Shipped separately / shipped by the brand or seller
당일발송 / 당일출고	dangil balsong / dangil chulgo	Ships the same day
새벽배송	saebyeok baesong	Early-morning delivery
도서산간	doseo sangan	Remote islands and mountain areas (extra fee)
해외배송	haeoe baesong	Overseas delivery
해외배송 불가	haeoe baesong bulga	No overseas delivery
배송지	baesongji	Delivery address
우편번호	upyeon beonho	Postal code

How domestic shipping fees look in practice (as of October 2026):

Store	Shipping fee	Free from
Daiso Mall	₩3,000	₩30,000; extra for Jeju and remote areas
SMTOWN &STORE (Korean site)	₩3,000	₩50,000
YG SELECT (Korean site)	₩3,000	₩50,000; extra for Jeju and Ulleungdo

These fees apply to delivery inside Korea. When someone in Korea buys for you, they are part of the total. Our Korean address format guide explains how 배송지 entries are written.

What do Korean order status terms mean?

Korean	Romanization	Meaning
주문접수	jumun jeopsu	Order received
입금대기	ipgeum daegi	Waiting for payment (bank deposit)
결제완료	gyeolje wallyo	Payment complete
상품준비중	sangpum junbijung	Preparing the item
배송준비중	baesong junbijung	Preparing to ship
출고 / 출고완료	chulgo / chulgo wallyo	Left the warehouse
입고	ipgo	Stock arrived at the store's warehouse
배송중	baesongjung	In transit
배송완료	baesong wallyo	Delivered
구매확정	gumae hwakjeong	Purchase confirmed (finalizes the sale; returns become harder)
송장번호 / 운송장번호	songjang beonho / unsongjang beonho	Tracking number
주문취소	jumun chwiso	Order cancelled

Preorder vocabulary adds a few more. 예약판매 (yeyak panmae) is preorder, 순차출고 (suncha chulgo) means items ship in order of purchase from a set date, and 발매일 (balmaeil) is the release date. On a stationery best-seller list in October 2026, for example, several diaries were marked "[11/9 순차출고]": shipping in sequence from November 9. See our guide to Korean preorders.

What do Korean return and exchange terms mean?

Korean	Romanization	Meaning
교환	gyohwan	Exchange
반품	banpum	Return
환불	hwanbul	Refund
취소	chwiso	Cancel
청약철회	cheongyak cheolhoe	Legal right to withdraw from a purchase
단순변심	dansun byeonsim	Change of mind
오배송	obaesong	Wrong item delivered
불량 / 하자	bullyang / haja	Defect
왕복배송비	wangbok baesongbi	Round-trip shipping fee
반품비	banpumbi	Return fee
수거	sugeo	Pickup (by the courier)
교환/반품 불가	gyohwan/banpum bulga	No exchanges or returns

The 7-day rule. Korea's e-commerce consumer law generally lets online buyers withdraw within 7 days of receiving the goods. The buyer pays return shipping for a change of mind. If the item does not match the ad or the contract, the window is 3 months from receipt or 30 days from when the buyer found out, and the seller pays. Sellers can refuse returns in some cases, such as items damaged by the buyer or copyable goods like albums whose packaging was opened, according to the government's Easy Law guide.

Stores apply this with their own numbers. SMTOWN &STORE's Korean site, for instance, charges ₩6,000 round-trip shipping for a change-of-mind return. Global sites can be stricter: Musinsa Global accepts refunds only for defective, damaged or wrong items.

For overseas buyers, the 7 days run while the item is in Korea. That is why inspection before export matters. See returns from Korean stores.

What do seller and authenticity terms mean?

Korean	Romanization	Meaning
공식몰 / 공식스토어	gongsikmol / gongsik seuto-eo	Official store
브랜드관	beuraendeugwan	Brand hall on a marketplace
정품	jeongpum	Genuine product
정품인증	jeongpum injeung	Authenticity verification
병행수입	byeonghaeng suip	Parallel import
오픈마켓	opeun maket	Open marketplace (many sellers)
판매자 / 셀러	panmaeja / selleo	Seller
중고	junggo	Secondhand
새상품 / 미개봉	saesangpum / migaebong	New / unopened
직거래 / 택배거래	jikgeorae / taekbae georae	In-person deal / deal by parcel (on resale apps)

On open marketplaces, the platform is not always the seller. Read who the seller is before buying, especially for luxury goods and cosmetics. See avoiding fake Korean products.

K-pop stores add their own layer: 특전 (teukjeon, store benefit), 포카 (poka, photocard), 랜덤 (raendeom, random version) and 미공개 (migonggae, unreleased photo). Our K-pop store comparison explains how benefits differ between stores.

How do you read a Korean product page, step by step?

1. Check the top of the page for 품절 or 일시품절. If either appears, stop.
2. Find the option menu (옵션 선택). Write down the exact option text you want, in Korean.
3. Look for 예약판매 or 순차출고 with a date. If you see one, the item ships later.
4. Compare 판매가 and 최대혜택가. The second may need coupons or a specific card.
5. Read the shipping line: 배송비, the 무료배송 threshold, and whether the item ships from the brand (업체배송).
6. Scroll the detail images for sizes, set contents and notes. Look for 해외배송 불가.
7. Check the return rules (교환/반품). Note anything marked 교환/반품 불가.
8. Copy the product address and the option text. If you order through us, send both.

FAQ

What does 품절 mean on a Korean website?

It means sold out. 일시품절 means temporarily out of stock, and 재입고 알림 is a button to get a restock alert.

What is 본인인증?

본인인증 (bon-in injeung) is identity verification. On Korean sites it usually runs through a Korean mobile number, i-PIN or digital certificate in your own name, which is why foreign visitors often cannot sign up.

What is the difference between 교환, 반품 and 환불?

교환 is an exchange, 반품 is a return, and 환불 is the refund. A return request (반품) leads to a refund (환불) once the item is checked.

What does 예약판매 mean?

Preorder. The item ships on or after a stated date. Anything combined with it in one box waits until it arrives.

What does 무료배송 mean, and does it include international shipping?

It means free domestic delivery inside Korea, often above a minimum such as ₩30,000 or ₩50,000. It never covers international shipping.

What is 적립금?

Store points or credit. You earn it on purchases or reviews and spend it on the same site. It is not cash and usually stays with that store.

What does 해외배송 불가 mean?

No overseas delivery. The store will only deliver to Korean addresses, so you need someone in Korea to receive the item and ship it on.

What is 구매확정?

Purchase confirmation. On many Korean platforms, it finalizes the sale and releases payment to the seller. Return requests are harder after it.

Need help with a Korean store?

If a page has stopped you at 본인인증, 해외카드 or 해외배송 불가, send us the product link and the option text in Korean. We will show you the total, international shipping included, before you pay once by PayPal. More terms for specific stores are in our Korean shopping apps guide.